The rise of BTS has steadily broken into the US music industry. Since they received their first Billboard Music Awards in 2016, it’s been hard to turn a blind eye to them. They attract audiences left and right, bringing new people into the ARMY fandom every day and causing many to fall in love with these seven amazing human beings who wear their hearts on their sleeves. Their rising popularity also attracts the attention of reactors on various social platforms.
The number of people who react to BTS content has increased rapidly over the past five years. People seem keen on giving their thoughts about this global phenomenon that only happens once in a lifetime. These reactors vary from general viewers to those who are professionals in their respective fields. The reactions attract hundreds, thousands, and even millions of viewers, and that's not an overstatement. There’s a pleasant feeling we get from watching how these people start to fall in love with our idols and role models. It gives us some sort of validation toward our feelings and admiration of our idols. There’s also the fun of watching them react to BTS contents, giving us the illusion of watching with friends who have the same interest.
BTS is known for its spectacular choreography. Many dancers and idols who cover their dance admitted to having a hard time executing their dance moves. Jeff Avenue is one of the many dance reactors. As a dancer that specializes in contemporary himself, he breaks down several moves that BTS does, especially Jimin. Another dancer who reacts to BTS is STEEZY studio. On some occasions, they even invited choreographers that have directly worked with BTS like Brian Puspos, who choreographed some of the songs like “Butterfly” and “Serendipity”, and Nick Joseph who recently choreographed for Megan Thee Stallion’s verse on “Butter Remix”. Together, they break down the dance and stage technique that BTS executed.
Besides dancing, BTS’ vocals aren’t to be overlooked. Not just Jin’s critically acclaimed Silver Voice, Jimin’s mysteriously beautiful tenor, V’s dark and sultry baritone, and Jungkook’s light airy made-of-steel vocals — the rap line also performs using excellent vocal and breathing techniques. A lot of vocal rectors analyze BTS’ vocal line’s voice, but there’s also Sam Scott-Thorne who also breaks down BTS’ rap line’s vocal technique. He made time to watch and study “Trivia: Seesaw”, “MAMA”, and “Trivia: Love” performances for detailed analysis.
Besides their singing, rapping, and dancing, BTS also gets praise for their communication skills. This reactor, Max Beaumont, is a communication coach that reacts to BTS speeches, interviews, and interactions. Currently, he’s going through their Festa videos from 2018 to the recent ones. He barely had any idea about who BTS is when he first started, but his comments have hit the nail on the head several times. He’s quick to notice their role in the group and their personality that has made ARMY fall in love with them. He sings praises about their ability to be raw and open about what they are feeling. He also gives some effort to know them by watching performance videos as well.
Last but not least, BTS is known as a group that rarely uses green screen for their music video production, and maybe that’s what got this cinematographer intrigued. Watching their MV Making is always fun, especially the longer version on their Memories DVD, and that’s what Alex from LoveTheBasic does on his YouTube channel. First, he would watch the MV and analyze, or theorize, what technique and tools they use to shoot a certain scene. Then, he would watch the MV making video to test his theories and further explain the process. Besides Alex, there’s a music video producer or PD from Form Of Therapy. As someone who also works with Korean artists, he is more familiar with how the music video production in Korea is.
There is also some discussion going around in the ARMY community as the BTS reactors increase. Some ARMYs are a bit skeptical about the sincerity of these reactors, some ARMYs are watching for the knowledge they could get – especially from the professional ones – and some ARMYs are enjoying these reactions as pure entertainment and joy of seeing someone acknowledging BTS. All sides have an understandably strong reason, as BTS is often being used for clout. It’s always good to take precautions and be a smarter audience at choosing content on a social platform. It’s also alright to watch them, especially those reactors who are professional in their field, to gain some knowledge about what BTS is doing. In the end, what’s important is we’re aware and responsible for what we choose to watch.
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Written By: RAM
Edit By: Aury
Checked By: Juju
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